Professional Thought Leadership.

Over the course of my career, I’ve worked at the intersection of technology, healthcare, and go-to-market strategy—translating complexity into clarity. Whether helping large consultancies navigate digital transformation or guiding SaaS and PaaS firms through healthcare adoption hurdles, I focus on what actually moves the needle: usable frameworks, real-world partnerships, and strategies that resonate across regulated industries.

This section highlights select white papers, presentations, and practical tools I’ve developed to support digital lead generation, agentic AI evaluation, and specialty sales in healthcare, life sciences, and beyond. These aren’t theoretical exercises—they’re informed by what clients actually face in the field, and shaped by years of navigating partner ecosystems, cloud platforms, and shifting market demands.

If your world includes complex sales cycles, compliance constraints, or the constant push for value realization, you’ll probably feel right at home here.

Feel free to download and use these resources—attribution is always appreciated.

Mastering ISV-SI GTM Strategy explores how ISVs (that also function as SIs) can leverage SaaS/PaaS/Cloud partnerships to drive growth, co-selling, and solution differentiation. Covering best practices, GTM challenges, and leadership lessons, this resource helps navigate the evolving ISV-SI landscape.
Mastering Digital Specialty Sales breaks down the keys to success in enterprise SaaS/PaaS sales—from GTM strategy and vendor partnerships to decision-making in platform selection. Learn how to align with partners, optimize sales cycles, and drive revenue.
Partner-Driven Lead Injection & Conversion in SaaS/PaaS/Cloud explores how technology vendors and SIs can collaborate for efficient lead generation and higher conversions. Covering best practices, co-selling, and GTM alignment, this presentation offers actionable insights for maximizing sales impact.
Traditional lead generation is evolving. This white paper explores how SIs, ISVs, and consultants can leverage co-selling, vendor marketplaces, and AI-driven strategies to drive sales-ready leads and improve conversion. Learn how partner-driven models are shaping the future of cloud sales.
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A grounded look at agentic AI in healthcare—what’s real, what’s vaporware, and how data, regulation, and integration shape the future.
This white paper explores the strategic implications of Salesforce’s acquisition of Informatica through a go-to-market lens. It analyzes how the integration of MuleSoft’s connectivity with Informatica’s data governance and MDM capabilities can reshape enterprise AI readiness, industry-specific selling plays, and partner opportunities. Tailored for GTM leaders, alliance managers, and technology strategists, the paper provides practical insights into healthcare, financial services, and public sector use cases—alongside the risks, cost considerations, and sales enablement shifts that come with this acquisition.
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