Salesforce + Informatica: A Wake-Up Call for Enterprise AI Readiness

Salesforce’s acquisition of Informatica isn’t just another data platform merger — it’s a big strategic bet on fixing a problem GTM teams have faced for years: bad data kills good AI.

We’ve all seen the promise of AgentForce, Einstein Copilot, and Salesforce Data Cloud. But what happens when those tools rely on siloed, dirty, untrusted data? You don’t get insight — you get noise.

Here’s what this acquisition really means:

• MuleSoft connects systems.
• Informatica curates and governs the data inside them.

Together, they offer a complete path from messy data to explainable AI.

Why it matters to GTM, alliances, and vertical strategy teams:

• Healthcare and financial services are in play.
  Informatica is already strong with payers and banks — not so much with providers. That’s whitespace we can explore.
• Total cost of ownership is rising.
  Salesforce isn’t cheap. Add Informatica, and enterprise licensing gets even more complicated. Mid-market will need thoughtful bundling.
• New selling plays are needed.
  This is more than a platform story. It’s a GenAI-readiness story. It’s a compliance story. It’s a data trust story.

💡 I’ve published a deeper white paper unpacking the GTM implications, integration gaps, industry angles, and risks — all from the perspective of someone who sells, supports and works closely within the partner ecosystem.

📄 Get it here 

Salesforce will define its roadmap in time — but as GTM leaders and partners, we have a chance to shape the conversation early. Let’s get ahead of the curve.